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Problem/Solution3 min read

How MagnumMusic made release coordination more predictable

MagnumMusic, the label run by MagnumLive, moved release details from a spreadsheet into Vandall projects where artists deliver their own material.

V

Vandall Team

Written for Vandall

How MagnumMusic made release coordination more predictable

When releases get held up, it's often by the most mundane things. Not crises, but preventable things. The master is ready, but the cover art is the wrong size. A credit is missing. Someone still needs to confirm who played what.

At MagnumMusic, the record label run by Finnish entertainment company MagnumLive, collecting those pieces used to fall to Sofia Autio, their Operations Manager. Release details lived in an Excel spreadsheet in Teams, while files and information came in through messages, often via several people.

When I release an artist's song, I have to ask around who did the arrangement and who played what.
Sofia AutioOperations Manager, MagnumLive

MagnumMusic started using Vandall in spring 2026. The main change was straightforward: instead of Sofia collecting everything herself, artists could deliver the material and fill in the information for their own releases.

Ask for everything in one go

Each MagnumMusic release now gets its own project in Vandall. Sofia sends the artist a link and a short guide. The artist uploads the song and cover art and fills in the credits and other release information there.

A release in Vandall: the track, its artwork and its credits in one place

A release in Vandall with the track, artwork and credits together. Sample data, not a MagnumMusic release.

Sofia sees it all in the MagnumMusic workspace.

I get all the information in one go, and I don't have to go back and forth with the artists by email at all. They add the songs, the images and all the information themselves, right down to the registration with Gramex, Finland's CMO for performers and recording producers.

Sofia Autio

This is useful for any team handling releases: the person managing the release does not need to collect and enter every piece of information.

If the artist, manager or contributor knows the answer, they can add it directly.

It also gives the release a single place to live where everyone can see what has arrived and what is still missing, without checking a spreadsheet against several conversations.

Deadlines help catch small things earlier

There is always a gap between a song being finished and a release being ready to go.

Artwork, credits and declarations can still hold things up. Sofia remembers releases being delayed simply because a cover image had the wrong dimensions.

It takes a couple of days before you hear that the image isn't accepted. Then you send it again, and that's another couple of days.

Sofia Autio

The practical difference for Magnum is that the song, cover art and release information are now collected together, with an agreed date for the artist to deliver them.

Repeating the process

MagnumMusic often works with the same artists again. That makes the process easier after the first release because people already know what is expected of them.

Once you've done it, it's so easy.

Sofia Autio

There is less need to explain where to send something or ask the same questions again. A new release can follow the same routine as the last one.

For Sofia, the result she notices most is the schedule.

If I say, 'Fill this in by the weekend,' then I have all the information. I never need to ask them for anything again. And the schedules stay on track.
Sofia AutioOperations Manager, MagnumLive

For Magnum, that's the measure that matters: when the deadline comes around, Sofia has what she needs.

MagnumMusic has been running its releases through Vandall since spring 2026.

This service is really handy for us.

Sofia Autio

Want to see how Vandall Business works for release teams? Learn more at vandall.com/business.

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